Custom Postcards
Custom postcards for business brand marketing programs, promotional direct mail campaigns, event invitation distributions, and specialty brand communication programs. Worldwide tracked delivery from 100 units.
Print-perfect or we re-run it, free.
On-time delivery, tracked worldwide.
Food-safe materials on every order.
Product Overview
Custom postcards serve business brand marketing programs, promotional direct mail campaigns, event invitation distributions, and specialty brand communication programs with branded printed postcard products delivering high-impact visual brand communication through the most impactful direct mail format reaching recipients without envelope barrier through USPS standard postcard mail. Built from premium 16pt coated cardstock with vibrant CMYK full-bleed printing and UV coating options, our custom postcards accommodate business promotional direct mail programs, event invitation and announcement postcards, artist and photographer postcard distributions, and specialty brand marketing postcard campaigns. Choose standard 4×6 postcards for cost-efficient programs or oversized 6×9 postcards for maximum visual impact Custom designed to your exact postcard specifications for business and marketing brands with worldwide tracked delivery globally.
- Standard 4×6 and oversized 6×9 formats
- Premium 16pt coated cardstock
- Full-bleed CMYK front printing
- USPS-compliant address panel layout
Build specification
Behind every Packlic box is one of six carefully sourced substrates: Kraft Board, Corrugated Board, Coated Art Board (C1S), Rigid Greyboard, Solid Bleached Sulfate (SBS), and Metallic Board. The lineup covers everything a brand might need — recyclable kraft for artisan and sustainability-led ranges, thick greyboard for luxury rigid boxes, and clean virgin-fibre SBS for cosmetics, pharma, and premium retail. Whether the goal is a budget-friendly corrugated mailer or the confident heft of a magnetic-closure rigid box, we specify FSC-certified stock built to perform on the shelf, in transit, and when the customer lifts the lid.
A considered finish is the difference between packaging that is seen and packaging that sticks in memory. Our menu runs from soft-touch matte and high-gloss lamination to silk lamination, spot UV, gold and silver foil stamping, embossing, debossing, and aqueous coating. Spot UV adds a gloss-on-matte contrast that guides attention to your logo, and soft-touch lamination gives rigid boxes a velvety feel that reads as quality on contact. Foil stamped onto SBS or coated art paper lands the crisp metallic detail luxury cosmetic, fragrance, and gifting brands use to justify premium prices and fuel share-worthy unboxings.
The feel of your packaging and its durability in transit both trace back to paper weight, which we offer from lightweight 8pt up to heavyweight 28pt on the point system US and UK packaging suppliers use. Lightweight 8pt–12pt is well suited to folding cartons and high-volume retail boxes. Mid-range 14pt–18pt is the workhorse of retail packaging, balancing protection against economical shipping. Heavyweight 20pt–28pt supplies the rigid, substantial character essential to luxury gift boxes, rigid set-up boxes, and premium cosmetic packaging, where the weight of the box communicates quality the instant it is picked up.
Custom Postcards for Marketing and Brand Programs
Custom postcards serve a high-ROI direct marketing category where business marketing programs, promotional direct mail campaigns, event distributions, and brand communication programs all rely on premium printed postcards delivering visual brand impact directly to recipient hands without the envelope opening barrier that reduces engagement with standard direct mail formats. The custom postcard category combines the print quality of premium marketing materials with the direct delivery of addressed mail creating one of the most cost-efficient per-impression brand communication formats available.
Postcard Stock and Finish Options
Material and finish selection defines postcard quality and brand impact across diverse programs. Premium 16pt coated cardstock delivers substantial hand-feel communicating quality investment. Full-bleed CMYK printing on postcard fronts maximizes visual brand impact using the complete card surface for brand photography and messaging. UV gloss coating on postcard front provides protective high-shine finish maintaining print vibrancy through postal handling. Matte lamination delivers premium tactile finish for lifestyle brand postcards. AQ coating provides cost-efficient protective finish for high-volume direct mail programs.
- Premium 16pt coated cardstock construction
- Full-bleed CMYK for maximum visual impact
- UV gloss coating for protective vibrancy
- Matte lamination for premium tactile finish
Postcard Size and Direct Mail Programs
Size selection drives custom configuration across postcard direct mail programs. Standard 4x6 postcard format qualifies for USPS first-class postcard postal rate providing cost-efficient standard direct mail programs. Oversized 5.5x8.5 postcards qualify for USPS first-class letter rate delivering larger visual impact at standard mail investment. Jumbo 6x9 postcards command maximum visual impact at USPS first-class letter rates. EDDM (Every Door Direct Mail) postcards use larger format oversized construction for neighborhood and local area saturation marketing programs.
- 4x6 standard for USPS postcard rates
- 5.5x8.5 oversized for expanded visual
- 6x9 jumbo for maximum mail impact
- EDDM large format for area saturation
Business Direct Mail Applications
Business direct mail applications drive custom postcard volume across marketing programs seeking cost-efficient customer outreach. Real estate and property marketing programs use postcard direct mail for listing announcement and neighborhood reach programs. Retail grand opening and promotional offer postcards reach local consumer audiences cost-efficiently. Service business seasonal promotion postcards communicate offers and appointment reminders to customer address lists. Many businesses report postcard direct mail delivering strong response rates compared to email alternatives for local consumer audiences.
Artist and Event Postcard Programs
Artist and event postcard programs drive premium postcard investment for creative brand communications. Artist promotion postcards distributed through gallery and museum programs create high-quality artistic brand communications. Exhibition invitation and opening postcard programs announce gallery events to collector and enthusiast audiences. Event promotion and conference invitation postcards communicate event details and call-to-action messaging through physical mail touchpoints. Many artists and event organizations invest in premium postcard printing because physical card quality communicates creative brand investment to receiving audiences.
Production Timeline and Order Volumes
Packlic supports custom postcard programs across business marketing, promotional direct mail, event invitation distributions, and specialty brand communication in USA and UK markets. Our minimum order for custom postcards starts at 100 units, accessible to emerging brand startups testing first direct mail programs, indie business operations launching first promotional postcards, and specialty brand concepts building postcard marketing programs. Established marketing programs order thousands per campaign. Major direct mail programs run six-figure annual quantities. Free design support guides marketing teams through size selection, coating options, and brand identity integration across direct mail, event invitation, and promotional postcard programs. Dedicated account managers help marketing teams develop direct mail size strategy and coating specifications for promotional distribution programs.
Bring your Custom Postcards to market with packaging that fits the brand. Start your quote today, or see related designs in Stationery.
Trusted worldwide
The brands that refuse to blend in.
SORLET
SUPERKEEN
KINE CBD
You may also like
Related Products
Why brands choose Packlic
Packaging that makes customers remember your brand
600+ custom products across 50+ categories — fully customisable, with free design support on every order.
3D Design Services
High-Volume Printing
24/7 Support
500+ Brands Served
Price Match Guarantee
ISO 9001 Certified
FAQs
01 What postcard size qualifies for USPS postcard rates?
Standard 4x6 postcards (min 3.5x5) qualify for USPS first-class postcard postal rates providing cost-efficient standard direct mail. Oversized 5.5x8.5 and 6x9 postcards qualify for USPS first-class letter rates. EDDM postcards use larger formats for neighborhood saturation programs at EDDM mail rates. Size selection should balance visual impact goals with total mail program cost including printing and postage.
02 What coating works best for postcard direct mail?
UV gloss coating provides protective high-shine finish maintaining print vibrancy through postal handling for maximum visual impact. Matte lamination delivers premium tactile finish appropriate for lifestyle and luxury brand postcards. AQ coating provides cost-efficient protective finish for high-volume direct mail programs. Coating selection depends on brand aesthetic positioning and program budget requirements.
03 Can custom postcards serve as event invitations?
Yes. Event invitation and opening postcards communicate event details, dates, locations, and RSVP information directly to addressed recipient lists. Gallery exhibition opening postcards, conference invitation programs, and event announcement postcards all benefit from premium postcard printing because physical card quality communicates event importance and creative brand investment to receiving audiences.
04 What response rates do postcard direct mail programs deliver?
Postcard direct mail response rates vary significantly by offer quality, audience targeting, and market sector. Many businesses report postcard direct mail delivering response rates from 1 to 5 percent for consumer local marketing programs versus typical email marketing rates, with the physical touchpoint advantage particularly valuable for local service business outreach to residential address databases.
05 What is the minimum order for custom postcards?
Our MOQ for custom postcards starts at 100 units. This accessible MOQ supports emerging brand startups, indie business operations, and specialty brand concepts. Volume orders of 5000 units and above receive additional wholesale pricing for established marketing programs and major direct mail programs running ongoing campaign distribution.